Developing a Marketing Mindset: Part Two

Developing a Marketing Mindset: Part Two In a previous article we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how marketing is a critical process in achieving your coaching objective of having a positive impact on the lives of others. To quickly surmise, we explained that people with an Influencing Paradigm mindset perceive marketing to be ‘leading’ and ‘salesy.’ They come from the paradigm that by marketing you are proactively influencing someone in their decisions. Or specifically that you may make someone do something they would not otherwise do. People from the Service Paradigm school of thought accept …

Home Business, Passion Or Science?

Home Business, Passion Or Science? Those who succeed in home entrepreneurship do so because they do it with passion, if one doesn’t put passion into a home business then failure will probably be the outcome. Due to a low investment, it is so much easier to give up or simply move onto another without giving the home business a chance to grow, that’s where passion comes in, when one does things with passion, one tends to stay focussed a lot longer, when things seem to go wrong, the passion will keep one going. Who doesn’t remember being in love for the first time? It’s that type of passion that one needs put into any project. Doing whatever it takes to …