Developing a Marketing Mindset: Part Two

Developing a Marketing Mindset: Part Two In a previous article we discussed the distinction between an Influencing Paradigm, and a Service Paradigm, to marketing your coaching business. We discussed how marketing your business is both ethically valid and commercially crucial, and how marketing is a critical process in achieving your coaching objective of having a positive impact on the lives of others. To quickly surmise, we explained that people with an Influencing Paradigm mindset perceive marketing to be ‘leading’ and ‘salesy.’ They come from the paradigm that by marketing you are proactively influencing someone in their decisions. Or specifically that you may make someone do something they would not otherwise do. People from the Service Paradigm school of thought accept …

Success Lessons From Baseball – Enthusiasm and Excitement Can Make The Difference

Success Lessons From Baseball – Enthusiasm and Excitement Can Make The Difference I remember, about 35 years ago, reading two books by Frank Bettger, the baseball player, about how enthusiasm made all the difference in his life. His books made a difference in my life at the time and are still well worth reading and re-reading. Probably the most famous of his books is “How I raised myself from failure to success in selling”. Frank died in 1981 but his books and priceless ideas live on. In 1907, he played baseball for Johnstown in Pennsylvania for $175 dollars a month. He was young and ambitious but was fired for being lazy. He was not really lazy but had been trying …

The Ghost of Expected Surprises

The Ghost of Expected Surprises Here, Cratchet, what do you think you’re doing? Uh, er, leaving sir. Leaving? It’s 5 minutes to the hour. Shall I dock your pay accordingly. Uh, er, no sir. No sir? Well it’s back to work for you then, and be quick about it. And I don’t expect your mind to be off home before your body gets out the door either, what? Uh, er, no sir. Quite. Will you be doing anything for Christmas, sir? Christmas, Schmissmiss. Uh, er, what sir? Schmi, schmish. Smiss. Are you okay, sir? Schmee, smaa, ooh. Mr. Scrooge, sir? Mr. Scrooge? Mr. Scroo…. *********************************************************************** Oooohhh. Ooooooooooooooh! What? Who? What? Oh! EEEIIIIII am the Ghooooost of Expeeeected Surprises. What? What? …

Home Business, Passion Or Science?

Home Business, Passion Or Science? Those who succeed in home entrepreneurship do so because they do it with passion, if one doesn’t put passion into a home business then failure will probably be the outcome. Due to a low investment, it is so much easier to give up or simply move onto another without giving the home business a chance to grow, that’s where passion comes in, when one does things with passion, one tends to stay focussed a lot longer, when things seem to go wrong, the passion will keep one going. Who doesn’t remember being in love for the first time? It’s that type of passion that one needs put into any project. Doing whatever it takes to …